June 6, 2012

Bowel cancer awareness week

It's here, my (new) favourite week of the year. Me and the people in my support group have been doing media across the country (news, breakfast TV, lifestyle magazines). We are sort of addicted to talking about bowel cancer, the cheap and easy screening kits available from most pharmacies, and pointing out to people that you don't need to be old, overweight and male to get this cancer.

I featured in a story by Tracy Vo on Channel 9 News:

Bowel Cancer Australia are doing cool stuff this week, including leading the 'Join the bowel movement' campaign and flash mobs in Brisbane. I went to their recent awareness week media launch in Sydney and was blown away with the quality and creativity of their public engagement strategies.